Who We Are

ELSIE JOSS is a Los Angeles based brand aimed to set a benchmark when it comes to quality and comfort. Our design principles live proudly at the intersection of utility and aesthetic, and through this union between function and fashion, each product is designed with comfort, quality, and style.


Mission Statement

Our mission is to provide the most essential piece of clothing (underwear) that promotes confidence, enhances style, and brings out the natural beauty of your unique body type. 


Our Vision

Our vision is to be the premier brand spreading compassion through fashion. We’ve already begun the journey with our #Care2Gift initiative, an organized effort to distribute 1 million pairs of underwear in honor of cancer survivors.


Our Values

Our values are elegance, simplicity, and confidence. We want wearers to feel their best in our underwear, reassured by our sensible style types, and secure in their choice to shop with ELSIE JOSS.


Rear Defining Technology


Shop Men

Derma-Air Technology

Shop Women

The Softest Brief You'll Own

So Soft

Comfort for Him and Her

So Comfy

Our Story

ELSIE JOSS was founded on the belief that underwear should complement the form while maintaining an elegant simplicity... We have invested years of time and research towards innovating a proprietary design process, which ensures each new garment maintains its comfort and quality, regardless of sizing or other specifications.

ELSIE JOSS creates practical underwear for everyone!

Our men’s styles incorporate a sensibly contoured and supportive front pouch along with Rear Defining Technology™, to accent and elevate the male physique. Our women’s selection emphasizes female lines and curves in a flatteringly subtle way, while also providing peace of mind through dependable lining and leak absorption technology.

ELSIE JOSS is more than an underwear brand.

We are all about boosting your confidence. Every person deserves to feel secure and proud of their body. That is why each product we offer is meticulously crafted with the wearer’s comfort and satisfaction in mind. If we wouldn’t be proud to wear it, we won’t ask you to, either.